Welcome!

It’s A Keeper Bait & Tackle is Janesville
Wisconsin’s Biggest and Best Live Bait and Tackle Shop!
Stop in and check us out or give us a call.

Shawn's Blog

For more than 30 years, Shawn McCarten has been fishing and guiding
professionally. Find out what’s hot and what’s not in Shawn’s Fishin’ Blog.

Live Bait

It’s A Keeper Bait & Tackle has a great selection of minnows, shiners,
worms and crawlers. Whether you’re fishing for muskie, bass, walleye or pan fish our
selection of live bait is the biggest and best in Janesville, Wisconsin.

Ice Fishing

Ice is on it’s way and It’s A Keeper Bait & Tackle is your source for everything ice fishing.
From ice conditions and bait tips to tip-ups and the best selection of live bait in Janesville, 
Wisonsin, we’ve got you covered.

LIVE BAIT SHOP

The best live bait shop in Janesville.

TACKLE BOX

We carry 100+ brands of tackle.

RODS & REELS

All the best brands at great prices.

ICE FISHING

First Ice estimated 12.23.21

Thank You!

It’s A Keeper Bait & Tackle couldn’t exist without your support.
We want to take a moment and say “THANK YOU” for shopping local.

Tackle Brands

Ice Fishing Brands

Rod and Reel Brands

Weather Report

Check out the latest weather updates for your upcoming fishing adventure.